How long has it been since you really delved into your numbers on your Instagram account?
You might be keeping up with your amounts of followers and likes, and trying to post quality content on a regular basis, but are you being as proactive as possible in making sure your Instagram content is actually seen by its target audience and reaching its full potential?
Are you delving into the data and exploring your own analytics?
If you’re like most people who post content on Instagram, the answer to that last question is probably a resounding no, but why?
It doesn’t matter if you’re an entrepreneur, an influencer, an artist, or a content creator, really knowing your data can be the key you need to truly unlock the potential your Instagram account holds.
Knowing your data and your Instagram analytics can help you know more in-depth about how Instagram operates, and it can play a huge part in you refining your Instagram marketing strategy. After all, if you’re truly in tune with your data and you know your audience, you can adjust your marketing strategies on the fly as you find new ways to monetize your Instagram account.
You’re surely aching to learn more about all the details behind being in tune with your Instagram analytics, and that is exactly why this article exists. You’ll learn why your analytics on Instagram are so important, some of the different analytics options that are available to Instagram account owners everywhere, and which data you should really focus on to make your Instagram marketing effective.
Instagram is the second most popular social media platform in the whole world, with over 25 million Instagram business accounts along with over 200 million regular Instagram users checking in daily. With these kinds of numbers, it is quite obvious that there is plenty of value to be found in knowing the data behind your Instagram account.
The simple truth is if you don’t understand the audience you are promoting content to, or you don’t know who is seeing and interacting with your Instagram profile and advertisements, or how your Instagram follower and like counts translate into value, then you’re simply wasting your time on the platform.
The key to monetizing your Instagram and squeezing all the value possible out of it is to truly know your data and understand your analytics.
Here are just a few examples of the things that could happen if you are not setting a schedule to check up on your Instagram analytics.
These are just a few of the things you would be able to understand and do better with if you really delve into your data. The information you find by really understanding your Instagram metrics could be one of the only things you really need to step up your game in your Instagram marketing strategy. This can, in turn, offer you more value for your business, along with truly understanding your audience, and helping you get relevant content in front of the people who are already searching for it.
All of the analytics data you can access quite easily through the My Profile page, which is where you find all of your Instagram posts. On this page, you can see insights from the last seven days. You may have seen this screen before, but you may not have thought of really jumping into checking out your metrics.
Here are just a few of the things you can check out and review from this screen.
In online marketing, the key to making sales and driving business is understanding your target audience. Your target audience, which is also known as your customer avatar, is the demographic that you feel is ideal for your product or service.
How does your target audience currently match up with the audience checking out your Instagram content?
You can answer that question very easily, using the handy section of your analytics section on Instagram that is dedicated purely to keeping you up to date with your audience. There are a few important factors you should look for and pay attention to when checking out your audience insights.
Aside from helping you understand audience demographics and when they are online the most, you can also find handy information diving into data behind each of your individual Instagram posts. This can be a great way to see which type of posts resonate with your audience, and what content works the best with them.
These are just a few of the types of stats you can find for your individual Instagram posts.
Instagram Stories are another huge way you can connect with your audience on the platform. Overtaking Snapchat with this feature, this is a huge opportunity that every page on Instagram should be taking advantage of. Instagram users love Stories, and they are a great way to interact with your audience.
Like other sections of your profile on Instagram, the platform also lets you check out the metrics behind your Stories on Instagram. Let’s check out how it gets broken down.
You just got a lot of information about how you can dig deeper into your analytics on Instagram. With all of that fresh new information rattling around in your brain, you’re sure to be thinking of ways to apply it to your Instagram account so you can better understand your audience and make your marketing strategy that much more effective.
The team over at BSMB identified a few common goals for people who use Instagram for business, and a few main metrics you could track for each of them.
If you are looking to build brand awareness for your venture, Instagram can be a valuable tool, helping you put your content in front of the people who will like it the most. These metrics may help you if this is your goal.
A huge goal among most internet marketers, leads and sales are the lifeblood of any business. After all, these are the two things that translate straight into cash!
You can run ads on Instagram, as well as promote posts. Here are some metrics the BSMB team suggests checking out when you are looking into driving sales and generating more leads for your business.
Armed with all of the information relevant to your audience on Instagram, you are ready to better understand your audience and the metrics behind your Instagram account. With this information and this data, you will be better equipped when making and scheduling posts.
Knowing your audience is a huge part of achieving sales, and Instagram provides plenty of tools built right in to make sure you are up to date with your metrics on the platform.